Increase your firm's profitability and reach with expert legal marketing

Cardinal Concepts develops customized growth plans to address individual needs and achieve specific results for law firms. From sales to SEO to social media and much more, Cardinal Concepts' team of experts will enhance your firm with support throughout every step of your clients' lifecycle. Plus, with LawPay's modern payment solution, you can conveniently manage client billing and collection, ensuring optimal efficiency and leverage.

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Proven growth strategies to boost your business

Cardinal Concepts is the only marketing company co-founded and operated by lawyers and marketers who run high-level divorce firms. Using tested and proven tactics, Cardinal Concepts grows your firm with comprehensive sales and marketing strategies. LawPay's flexible payment experience increases client satisfaction and creates a steady cash flow for your firm.


Premier Custom Solutions

There is no one-size-fits-all solution for legal sales marketing. From digital marketing to sales to reputation management, Cardinal Concepts builds custom scripts to cater to the unique needs of individual firms.

Expertly Managed Campaigns

By leveraging existing campaigns and best practices, Cardinal Concepts provides actionable, customizable strategies that can be implemented into your firm in days, not weeks.

Proven Methods for Success

Cardinal Concepts strategies have been tried and tested. Using their proprietary "Launch and Earn™" marketing model, they have grown law firms by 60% year-over-year and can help you do the same.

Best-in-Class Payments

Cardinal Concepts helps firms grow using premium legal technology, like LawPay. Automate billing, increase client satisfaction, and make your team more efficient with LawPay's modern payment solution.

How LawPay works for your firm

Online Payments for Legal Professionals

  • Straightforward, competitive pricing
  • No set-up or cancellation fees
  • No equipment or swipe needed
  • Advanced fraud protection and data encryption
  • Expert in-house support
Laptop showing partner technology

The Cardinal Concepts team knows that if your firm suddenly explodes with prospects and clients, you might just need some help managing that as well and we have a solution for that too. Through trusted technology partners like LawPay, Cardinal Concepts can consult and help implement a full technology stack to have the most efficient and leveraged law firm possible.

Brent Harkins
CMO & Co-Founder